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20130326
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2028. >> >> big changes could be coming to the republican party as a result of mitt romney's loss in the last presidential election. there was a long report released from the republicans and what changes they say they have to make if they want to stay competitive. rob? >> reporter: many republicans are calling the 98 page report a makeover. after republican candidate mitt romney lost the presidential election last november, party leaders ordered an "autopsy" on what went wrong. findings were released >> we need to do a much better job of crafting our message to appeal to demographics. >> >> reporter: the report said they need to do a better job to reach out to minority voters, especially latino voters. -- . >> a member of the contra costa republican party said they should be tailored to all americans, not just a certain group of people. >> the message should be we will provide opportunities without regard to the color of your skin. >> the report your honors republicans to reach out to women. >> marketing politics is like marketing a produ
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